PROVOKE A SMILE. This tactic is recommended for reaching out to diverse audiences and for encouraging people to spread your messages. This one's our favourite.
BRING THEM TO THE ACTION. This tactic is recommended for when you want to support people in coming together and uniting around a cause, online and in-person.
REVEAL THE TRUTH. This tactic is recommended for when you are able to collaborate with others to identify, share, and act on evidence that is being concealed from the public or ignored by those who need to act.